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Thursday 25 July 2019

Critical literacy Salvation army leaflet



Today in English we are doing critical literacy on a Salvation army leaflet.
We are learning: to use critical literacy questions to help unpack and understand a text.
This shows my learning: Because I have used the questions to get a deeper understanding of the text.
Next time I could work on how I lay out the images.

How does the text depict age, gender and cultural groups? The text says little about gender and cultural groups but does depict people struggling to make money vulnerable. The text does depict children as more vulnerable and a good indication of how a household is doing. The top picture shows a girl split in half, one side has the lights on, meaning the family is doing well enough to keep the power on and the house warm, and the other side with the lights off, creating a ghostly, cold image which shows her misery and the misery of those also suffering.

What type of language is used in the text? The text contains statistics ( mainly found in the second image), emotive language ( genuine need, always there, kiwis in crisis). The leaflet  also puts their text in organised paragraphs, boxes and uses headings.

What do the images suggest? The top image shows us a girl whose image is cut in half. One half is illuminated, the girl is happy. This means that her family have enough money to keep the lights on can have the house heated. The other side ( left) has the lights off. The image has been lacking light and makes the girls face look ghostly. There is no smile on her face. The image looks cold and barren.

The second image has the lights on and a girl smiling in the middle. The image is lightly symmetrical, having the girl in the middle, a fire place behind her, a lamp either side and a white object at the edge of the image. The lamps are mis-matched, making us think that the family couldn't afford the same pair, rather getting them somewhere cheaper.


1 comment:

  1. Excellent Rheanna! You've showed a huge understanding to the meaning behind this ad. The answers for the 1st and 2nd question are very similar though. Maybe change it up a little.

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