Contrast in film (level one film study)
In English we are currently doing a film study unit. This unit is mainly self directed learning, letting us take our time to get through all the tasks.
LO: our learning objective is to identify and understand film aspects and why they are used. In this particular activity I have learned about how contrast is used in a visual text and explained why I think it was used in this advertisement.
What are the ways directors can contrast in film?There are many ways contrast can be used. It could be the difference in colour, saturation, music tempo, volume, speed ect.
What is the contrast in this ad?
To start the ad off, the main character is pushed to one corner of the shot. There is no music, just loud sound effects of her environment. The shots are all dark, the clothes, lighting ect. Her facial expression is tired, potential sad, her movements are slow and she only makes small movements.
In this part of the add (she just got home), the lighting is still dark, but there is more colour. She still moves slowly and has a tired, perhaps depressed expression on her face.
Here, we can see more colour, her movements are bigger and quicker. Her facial expression has changed and the lighting has become brighter. All of these changes evoke a sense of freedom, she is free to move as much as she wants and she is free to be happy.
The colour of the scenes has moved from monochromatic and dark to heaps of bright colours. Compared to the first image (that I took from the ad), she is now in the centre of the frame, rather than being pushed down to one corner.
Why did he use this contrast?The director used this contrast to evoke a freed, happy feeling along with the use of the product, to create a positive correlation which inspires people to buy one.
In English we are currently doing a film study unit. This unit is mainly self directed learning, letting us take our time to get through all the tasks.
LO: our learning objective is to identify and understand film aspects and why they are used. In this particular activity I have learned about how contrast is used in a visual text and explained why I think it was used in this advertisement.
What are the ways directors can contrast in film?There are many ways contrast can be used. It could be the difference in colour, saturation, music tempo, volume, speed ect.
What is the contrast in this ad?
To start the ad off, the main character is pushed to one corner of the shot. There is no music, just loud sound effects of her environment. The shots are all dark, the clothes, lighting ect. Her facial expression is tired, potential sad, her movements are slow and she only makes small movements.
In this part of the add (she just got home), the lighting is still dark, but there is more colour. She still moves slowly and has a tired, perhaps depressed expression on her face.
Here, we can see more colour, her movements are bigger and quicker. Her facial expression has changed and the lighting has become brighter. All of these changes evoke a sense of freedom, she is free to move as much as she wants and she is free to be happy.The colour of the scenes has moved from monochromatic and dark to heaps of bright colours. Compared to the first image (that I took from the ad), she is now in the centre of the frame, rather than being pushed down to one corner.
Why did he use this contrast?The director used this contrast to evoke a freed, happy feeling along with the use of the product, to create a positive correlation which inspires people to buy one.
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